In 2022, Peter was helping market The Funky Flea, a weekly flea market run by his dad in Halifax. He brought in his friend Will Fleming, who had built a successful local social media page called Way of the Road, to start creating weekly content for the market.

The content worked. Other businesses started taking notice and asking if we could do the same for them, which led us to start working directly with local businesses on their marketing.

JSYK began as two friends making videos for a flea market. As we grew, we realized we could also create our own content showcasing businesses, experiences, and things happening around Halifax. That content gave local businesses more exposure while building an audience around JSYK itself.

That idea eventually became the model we have today: a local media network with an audience of its own, alongside a marketing team helping Canadian businesses and beyond build theirs.